Glossary

Intermediaries between service providers such as Upland and the cellular network of carriers to forward text messages in both directions (for example, OpenMarket, Twilio, O2).

A message sent to a defined audience. The message may be personalized per subscriber, but the operation is mass outreach or notification.

A profile details attribute, written to the profile via a phone dip. Denotes the phone's carrier (for example, Verizon, AT&T).

See multipart SMS

Three programs assigned to originators, including STOP, HELP, and Unmatched. In the United States, STOP and HELP are keyword-triggered programs required to be compliant per the CTIA Shortcode Monitoring Handbook, which is available from the WMC Global website.

See DL or DLR

(delivery receipt) A status message received from our aggregator that confirms that a message was sent to an MDN and provides back the status of that message (for example, Successfully Delivered, Permanently Failed, Queued/Re-triable).

A mobile user's confirmation of consent acquired externally. A confirmation message is sent to the user who opted-in to double verify that they would like to receive messages. The user can opt in by responding "yes," supplying a qualifying zip code, or supplying a qualifying date of birth.

Metadata that can be assumed from other metadata without an external information source.

A standard 10-digit number that can be used to send messages (SMS and MMS). Long codes use the latest long-code technology and are more affordable compared to SMS short codes.

(mobile directory number) Phone number, used as a unique identifier for records. A 10-digit phone number includes the area code + phone number; an 11-digit phone number includes the country code + the area code + phone number.

Data that provides information about other data, but not the content of the data itself.

(multimedia messaging service) A standard way to send messages that include multimedia content to and from a mobile phone over a cellular network.

(mobile-originated message) Incoming text message sent from the end-user or subscriber into the client’s platform.

See MDN

(Mobile Station International Subscriber Directory Number) A number used to identify a mobile phone number internationally.

(mobile-terminated message) Outgoing text message sent from our platform to the end-user.

(concatenated SMS) Message that appears on most mobile devices as a long-form message, which allows up to 1600 characters, instead of the standard 160.

The user's explicit consent to receive marketing messages (subscibing to an originator), given by texting a keyword to an originator, completing a webform, or signing up at an event.

The user's revocation of consent to receive messages (unsubscibing from an originator), made by responding "stop" or using another, program-defined opt-out keyword.

The "From" address for a message received by a mobile subscriber (for example, short codes, long codes, brands, and 10DLC). For more information on US and Canadian SMS message originators, go to the OpenMarket/Infobip website.

Subscriber metadata that identifies a subscriber’s MDN, opt-in status, and (optionally, not automatically) other attributes.

Mobile API pattern of interaction that is application-coded but customer-configurable.

(RCS Bot) An entity that represents the sender for RCS messages. This entity will have a name and an ID (agent ID), which can be used to identify it and send messages.

Short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the multimedia messaging service (MMS) and short message service (SMS) systems of mobile network operators. In addition to messaging, they may be used in abbreviated dialing. 4-digit short codes are largely used by carriers, also some legacy marketing short codes; 5 or 6 digits are standard short codes.

(short message service)

(SMS failover) An SMS message that is sent to a subscriber when their device doesn’t support the original channel (MMS or RCS) on which the message was sent.

A character that is not an alphabetic or numeric character (for example, punctuation marks and other symbols).

The person with a mobile phone account with a mobile operator.

Messaging conducted on an individual basis.