| Feature | Description | Customer Facing |
| Accounts | Allows access for new accounts to be created via API or from the user interface | No |
| Agent View Inbox | Allows the inbox feature to be accessed via API or from the user interface | Yes |
| Blacklist | Allows phone numbers to be blaclisted via the Blacklist API | Yes |
| Broadcasts | Allows broadcasts to be scheduled via API or from the user interface | Yes |
| Coupon | Allows coupons to be imported via API or from the user interface | Yes |
| File | Allows files for MMS messages to be imported via API or from the user interface | Yes |
| Filters | Allows new and/or previously created metadata filters to be used in broadcasts | Yes |
| Header (Company) | Gives access to the company name to appear in the Broadcasts | Yes, UK Only |
| Header (Mobile) | Gives access to the mobile number to appear in the Broadcasts | Yes, UK Only |
| Header (Name) | Gives access to the name to appear in the Broadcasts | Yes, UK Only |
| Inbox | Gives access to the Conversation Stream screen | Yes, UK Only |
| Inbox Send Message | Gives access to the Inbox Send Message button inside the Inbox screen | Yes, UK Only |
| Keywords | Allows keywords to be viewed or created via API or from the user interface | Yes |
| List Export | Allows lists to be exported as CSVs via API of from the user interface | Yes |
| Lists | Allows for list to be created via the API or from the user interface | Yes |
| MMS | Enables MMS as a message type | Yes |
| Metadata | Allows metadata to be created or modified via the API or from the user interface | Yes |
| Modify Public SMS Templates | To give access to the SMS modify public template records | Yes, UK Only |
| Number Masking | If enabled, adjusts phone numbers to be random strings for privacy reasons | No |
| Originators | Allows for Originators to be modified via API or from the user interface | No |
| Reporting | Allows for reports to be created/viewed via API or from the user interface | Yes |
| Roles | Allows for Roles to be created or modified via API or from the user interface | Yes |
| SMS Templates | To give access to the SMS template screen itself | Yes, UK Only |
| Simple Message | Gives access to the v2/message API | Yes |
| Stream | Gives access to the Conversation stream | Yes |
| Sub-Accounts | Allows for sub accounts to be created via API or from the user interface | Yes |
| Subscriber | Allows for subscribers to be searched via API or from the user interface | Yes |
| Throttle Broadcasts | Gives access to the Throttle Broadcasts feature inside Broadcasts | Yes |
| URL Shortener | Gives access to use the URL shortener feature in the messaging components (Campaigns/ Broadcasts) | Yes |
| Uploads | Allows subscribers to be uploaded via API or from the user interface | Yes, UK Only |
| Users | Allows or new users to be created via the API or from the user interface | Yes |
| Waterfall Group Map | Gives access to the API that will sync sub-accounts (groups), users, and lists from Procoms to Waterfall | No |
