Setting up opt-in messages

Opt-in messages initiate the conversation with your subscribers and are a required element of a compliant mobile-messaging campaign.

To begin, create a new campaign. The campaign page remains open.

Note: If your campaign has an age requirement, for example, if you are running a contest and the entrants must be 18 years of age or older, use the Age Verification component instead.

From the campaign page:

1. Select Add Component.

   

2. Select Subscription from the dropdown list, and then select OK.

   The Subscription component is added to the panel on the right.

3. Select the Subscription component name to open the form.

   

   The subscribers to your campaign will be added to your account database, but in order to send messages to them, you must assign them to a list.

4. In the Assign to field:

   • Select an existing list from the dropdown list.

   • To create a new list, select + Create new list, enter a unique list name, and then select Add new list.

     

5. Enter content for each of the following messages:

   • Opt-in message: Instructions for completing the double opt-in process.

   • Confirm message: Compliance message sent in addition to the opt-in message.

     Note: Two messages are sent in response to a new opt-in: the opt-in message and the confirm message.

   • Already subscribed: Message to an existing subscriber, whose mobile phone number is already opted in to your campaign.

6. To add a message, select SMS (plain text message), MMS (multimedia message, including images, videos and audio), RCS, for each message, and then enter your message in the text box. For more information on RCS messging, see Using Rich Communication Services (RCS) messaging in Waterfall.

Note: MMS messaging is available in the United States and Canada only.

9. When you are done, select Save Campaign.

10. Continue adding messages to your campaign, or return to the Campaigns table:

    • If your campaign requires information on the subscriber's identity or interests, or if you want to add special offers to new subscribers, continue to add components to this initial conversation.

    • To return to the Campaigns table without adding components, from the Campaigns menu, select Campaigns.

      The new campaign has been added to the Campaigns table.