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A/B Testing

A/B Testing

Test two or three versions of a broadcast to see which one gets more replies or clicks. Learn how to set up an A/B test, choose a winner metric, send the winning message, and read your results, with examples for fundraising and get-out-the-vote campaigns.

A/B testing overview
Create an A/B test broadcast
Configure A/B test settings
Schedule and test an A/B test broadcast
Monitor results and send the winner
Understand A/B test winner metrics
Example: A/B test a get-out-the-vote message
Example: A/B test a donation appeal

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