Analyzing subscriber activity
The Insights dashboard helps you assess the success of your mobile messaging campaigns by providing metrics on subscriber interactions on your short code or long code within a selected time frame.
To access the Insights dashboard:
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From the Reports menu, select Insights.
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Refresh in your browser.
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In the upper-right corner, select the time frame from the drop-down list: Last 7 days, Last 14 days, or Last 30 days.
The List Growth, Subscribers, and Mobile Engagement sections are updated to match the selected time frame.
Note: The Active Subscribers, Most Recent Broadcast, and Last Month at a Glance sections update every day.
The Insights dashboard is divided into the following sections:
List Growth
The List Growth section displays the total number of subscribers, the total number of broadcasts sent, and if a shortened URL is included, the count of clicks on the shortened URL for the selected time frame.
To change the selected list:
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In the lower-left corner, select the lists field and then select one or more lists from the drop-down list.
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The selected lists are added to the lists field.
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To remove a list, select
Delete next to the list name.
Subscribers
The top of the Subscribers section displays the number of active subscribers and total contacts (all mobile numbers that interacted with the short code or long code) for the selected lists. The bottom section displays the number of subscribers, unsubscribers, and net subscribers (subscribers minus unsubscribers) for all lists during the selected time frame.
The active subscribers and subscribers metrics are generated from the Subscribers Growth report for all lists.
Mobile Engagement
The Mobile Engagement section displays the daily count for all inbound and outbound messages during the selected time frame.
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The Mobile Engagement metrics are generated from the Message Summary report for all campaigns and keywords.
Last Month at a Glance
The Last Month at a Glance section shows you the total number of Inbound messages, outbound messages, and broadcasts sent and received within the last 30 days:
The Last Month at a Glance metrics are generated from the Message Summary report for all campaigns and keywords.
Most Recent Broadcast
The Most Recent Broadcast section shows the number of subscribers reached by the most recent broadcast messages and the rate at which recipients unsubscribed on the day of the broadcast.
The click-through rate is available if a shortened URL is included in the broadcast message.