Opt-Out report
The Opt-Out report displays all subscribers on a specified list who have opted out of a campaign during the selected time frame.
To access an Opt-Out report:
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From the Reports menu, select Reports.
The Reports table lists the available reports.
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Locate the report in the Available Reports table:
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To search for the report, enter all or part of the campaign name in the Search box at the top of the table, and then select
Search.
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To navigate a multipage Available Reports table, use the pagination bar at the bottom of the table.
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To download an available report in CSV (comma-separated values) format, select
Download and then select Open file to view the report in a spreadsheet program, such as Microsoft Excel.
Creating a new Opt-Out report
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From the Reports menu, select Reports.
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In the upper-right corner, select Create New Report.
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On the Create New Report form, enter a descriptive name for the report.
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From the Report Type dropdown list, select Opt-Out.
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From the List dropdown list, retain All or select one or more lists to populate the report.
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To add another list, select the List field and select a list.
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To remove a selection, select the List field and reselect it.
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To clear your selections, select
Delete.
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From the Metadata drop-down list, select one or more profile fields to include in the report.
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In the Report Timeframe section, select a preset time frame for your report data or add a custom time frame:
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To select a custom timeframe, select Custom. Enter the start and end dates in MM/DD/YYYY format or select
Calendar and select a date.
Note: The end date is not included in the report.
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In the Schedule section, select a date and time when the report will be built.
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In the Frequency of Delivery section, select Never, Daily, Weekly, or Monthly.
Tip: Select Never to hold a report until you are ready to run it.
When the report is ready, it will be available from the Reports table. You can also email a copy directly to yourself or to other recipients.
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(Optional) In the Recipients section, enter one or more email addresses, separated by a , (comma). Waterfall will send the report to these recipients when it is ready.
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When you are done, select Save this Report.
The report is added to the Reports table according to its schedule and frequency settings.