Your strengths, weaknesses, opportunities, and threats (SWOT)

The SWOT gadget shows you your organization's strengths, weaknesses, opportunities, and threats according to your customers' feedback.

Each quadrant represents your strengths, weaknesses, opportunities, and threats. Below are the examples along with the color codes:

• Strength:

• Weakness:

• Opportunity:

• Threat:

• Each segment within a quadrant represents the quadrant's most popular subcategories.

  Example: If "Speed" is your biggest strength, it will be the largest subcategory in the Strengths quadrant.

• Hover over a segment to see the name of the category it represents and the number of insights which relate to that category.

Tip: Click a segment in the SWOT gadget to filter the Dashboard by that category. For example if you click the "Speed" segment in the "Strengths" quadrant, the Dashboard will be filtered to show you feedback with positive sentiments about your speed of service.