Every RCS broadcast has its own report. It shows who got your message, who read it, what you're billed for, and how people responded.
To open it, go to your broadcast list and select the broadcast. The RCS report loads automatically.
See who got your message
The Delivery card has three numbers. Each person counts in only one of them, based on the latest update from their phone carrier.
| Number | What it means |
|---|---|
| Read | The person opened your RCS message. |
| Delivered | Your RCS message reached their phone, but they haven't opened it yet, or their phone doesn't send read receipts. |
| Sent | Their phone can't receive RCS, so they got a regular text (SMS or MMS) instead. For a short time after you send, this also includes RCS messages still waiting for the phone to confirm delivery. |
These numbers don't work like a funnel. In a text message report, Sent includes everything that was later delivered. Here, each person sits in one place only. A successful RCS broadcast has a large Read number and a small Sent number.
Example
You send a broadcast to 500 people. A few days later, the Delivery card shows:
| Sent | Delivered | Read |
|---|---|---|
| 70 | 110 | 300 |
Here's how to read it:
- 410 people got it as RCS (Delivered + Read).
- 70 people got it as a regular text (Sent).
- 480 people got your message in total (all three added together).
- Your read rate is 73% (300 Read out of 410 RCS messages).
- The other 20 didn't get it. For example, the number can't receive texts. Also see Known issues.
Good to know
- Select any number to see the messages behind it.
- The numbers refresh about every 30 minutes.
- Most numbers settle within a few days. People can still open the message later, so Delivered can keep moving into Read.
- People can turn off read receipts on their phone. When they do, their message stays in Delivered even after they open it. Think of Read as the minimum number of people who opened it.
See what you're billed for
The Billing Tier card counts every message billed to this broadcast. That includes the follow-up messages sent automatically when someone taps a suggested reply, so the total can be higher than the number of people you sent to.
| Row | What it counts |
|---|---|
| Rich | Text RCS messages. These are billed in 160-byte segments, so the card shows both the message count (as MTs) and the segment count. |
| Rich Media | RCS messages with an image, video, rich card, carousel, or certain buttons. These are billed at one flat rate per message. |
| SMS Fallback | Regular texts sent to people whose phones can't receive RCS. |
| MMS Fallback | Picture messages sent to people whose phones can't receive RCS. |
Note: SMS Fallback and MMS Fallback also count fallback texts that didn't go through. That's why they can be a little higher than the texts counted in Sent on the Delivery card.
For what puts a message in each tier, see RCS Billing, Limits, and Specs.
See how each message performed
Below the cards, each message in the broadcast has its own numbered section, with a preview of the message and these numbers. "MT" is short for mobile-terminated, the industry term for a message sent to a phone.
| On your report | What it means | Good to know |
|---|---|---|
| Generated MTs | Messages created | RCS messages and fallback texts together. |
| Failed MTs | Messages that didn't go through | If an RCS message switches to a regular text, the RCS attempt counts here and the text counts in Sent MTs. |
| Sent MTs | Messages that went out | RCS messages and fallback texts together. This isn't the same as Sent on the Delivery card. |
| Recipients | People this message went to | Each person counts once. |
| Response Rate | Responses divided by messages sent | Every response counts, so it can go above 100%. |
| Received Responses | Replies and button taps | Select the number to see them. |
See how people responded
The Responses table lists each way people responded, with a count and a percentage of messages sent:
- Reply: the person typed their own reply.
- Opt-out: the person opted out.
- Each button people tapped, listed by its label. This covers suggested replies and action buttons, including buttons on rich cards and carousels. Action buttons show their details under the label: the website, phone number, event title and date, or location.
A few things to know:
- Buttons nobody tapped don't appear.
- Carousel buttons show their card number, for example Yes (Card 2), so you can compare cards.
- Select a count to see the responses behind it.
- If your message has a shortened link, Calls to Action shows how many times people opened the link, and how many different people did.
A/B test variations
In an A/B test, each RCS variation's report has the same Delivery and Billing Tier cards. To compare variations, see Monitor results and send the winner.
Find a specific message
To look up one person's message, go to the Outbox and set Message Type to RCS.
Known issues
We're working on fixes for two issues. Neither changes your other numbers.
- Some messages expire without a fallback text. If we can't reach a phone for 48 hours (for example, it's turned off or has no data), the RCS message expires. Right now, expired messages don't appear in Sent, Delivered, or Read, and the person doesn't get a regular text instead. In recent broadcasts we reviewed, this affected 2% to 5% of recipients.
- Read may miss late opens. If someone opens your message more than about a week after you sent it, Read may not include them. In one broadcast we reviewed, this was 6 out of about 300 reads.
If you have questions about your numbers, contact support and include the broadcast link.