Mobile Commons: Optimized Broadcasts

Provided information on Optimized Broadcasts

About

Available for SMS and MMS broadcasts.

Optimized Broadcasts allow the Mobile Commons platform to do some pre-work on a broadcast before sending for a speedier send. Optimized Broadcasts is an optional feature and must be enabled by your Mobile Strategist.  In order to optimize a broadcast your message must be scheduled to send at least 8 hours in the future. 

• Determine subscriber eligibility (membership to targeted group)
• Build attachments
• Create shortened, trackable links
• Run liquid
• Build the MT (mobile terminated message)

At send-time the platform will still check again if a subscriber is active or not, but all other work is done before send time. This means if you are targeting a group of subscribers based on a custom field value and that custom field value changes for a subscriber this will not be taken into consideration if the change happened after you hit "Optimize Broadcast". For example, if you are targeting a group of subscribers who have like_cats is Yes and someone changes their response to like_cats to No during the optimization process they will still receive the message. 

How-To

Build out your broadcast, as you normally would.

When you get to schedule your message, the "Optimize Broadcast" option will appear under Broadcast Actions. This option will be grayed out until you've scheduled your message for at least 8 hours in the future. If a message is scheduled 8 or more hours in the future the Optimize Broadcast action will become available.

Upon clicking "Optimize Broadcast" you will get a confirmation pop-up asking you to confirm. Select okay if you would like to optimize.

The Mobile Commons platform will then begin optimizing your broadcast for efficient sending! You will see a "Pre-Optimized" label appear next to Delivery Time as the platform works through the optimizations. You can also Remove Optimization if you would like to change your broadcast to send normally.

Broadcast statuses:

Pre-optimized: A broadcast has been scheduled and will have an optimized broadcast start time of 8 hours prior to send time.
Optimizing: 8 hours prior to sending time, we will start generating the messages in this status.
Optimized: Messages are generated (will show 100%) and ready to go out at send time.
Optimzed-in-progress: This will be a fully generated broadcast and is now sending optimized messages. 
optimized-sent: All pre-processed messages in a 'processed' state (Sent).

NOTE:

Recurring broadcasts won't be available if you have "Optimized broadcasts" turned on. You will need to send an email to your mobile strategist OR mc_support@uplandsoftware.com to turn off "optimized broadcasts" for a temp. period to schedule a recurring broadcast, then to turn it back on when done.

Question: Product How-To / Training