Mobile Commons: Click-to-Call Tracking Not Showing Full URLs
Environment
- Mobile Commons
Symptoms
- Reports of calls from web form source only display the domain name of the source (e.g., indivisible.org) instead of the full URL with UTM parameters.
Error (If Applicable)
Resolution Summary
To capture full URLs with UTM parameters, the "referrer policy" setting on the source website from the client's end will need to be adjusted. This setting controls the referrer information sent to external domains. Refer to the provided resource on Referrer-Policy for more details: Referrer-Policy - HTTP | MDN (mozilla.org).
Details
When analyzing Mobile Commons reports for calls originating from web forms, you might encounter a situation where only domain names are displayed instead of the full URLs with UTM parameters.
The issue stems from a restrictive "referrer policy" setting on the source website. Specifically, setting the HTTP header "referrer policy" as "strict-origin-when-cross-origin" on the Source website limits the information sent for external requests to the origin/base URL only, resulting only the domain being displayed in Mobile Commons reports.
To address this tracking challenge, we recommend adjusting the Referrer Policy on the Source website. By modifying this setting, Mobile Commons will be able to capture full URLs with UTM parameters, providing more accurate campaign tracking.
For more information on the referrer policy header and its implications, refer to the Referrer-Policy - HTTP | MDN .
Attached are two screenshots illustrating the Referrer Policy settings and request header details for your reference.
Screenshot 1: Referrer Policy settings
Screenshot 2: Request header details
Cause
Restrictive "referrer policy" on the source website. This security feature controls referrer data sent to Mobile Commons, causing reports to display only domain names instead of full URLs with UTM parameters
Resolution Category
Question::Other
Keywords click-to-call web form mconnect sourcing tracking reports
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